Fermín Aldeguer - We Back The Rookies

Following Scalpers’ collaboration with Fermín Aldeguer, a MotoGP rider and Rookie of the Year, I played a key role in shaping the creative direction and overall campaign concept, building an aspirational narrative around the athlete.

The campaign was filmed at the circuit where Aldeguer began his career in Murcia, in collaboration with the production company Les Diables. My involvement focused on defining the visual approach, supporting the creative execution, and ensuring consistency between the campaign idea and its final output.

Alongside the main campaign, I also contributed to the content strategy for his social channels, helping translate the collaboration into engaging digital content that strengthened both the rider’s presence and the brand’s visibility.