Mariano Hernán
Multidisciplinary Creative & Designer
Hey! Welcome to my portfolio, I work across design, content, and brand strategy — helping brands an teams turn ideas into impact.
Taking on new projects
About me.
My name is Mariano Hernán, and I bring over 6 years of experience collaborating on projects ranging from early-stage growth to large-scale campaigns.
I focus on clarity, consistency, and long-term value, and I’m particularly interested in how technology and AI can help scale creative work.
06+
Years of experience
06+
Years of experience
06+
Years of experience
25+
Brands & Clients
25+
Brands & Clients
25+
Brands & Clients
50+
Projects delivered
50+
Projects delivered
50+
Projects delivered
10+
Different Services
10+
Different Services
10+
Different Services
Stack.
Photoshop
Visual design, creative layouts, retouching, and advanced compositions
Photoshop
Visual design, creative layouts, retouching, and advanced compositions
Photoshop
Visual design, creative layouts, retouching, and advanced compositions
Figma
Layout, visual design, and content-focused interfaces
Figma
Layout, visual design, and content-focused interfaces
Figma
Layout, visual design, and content-focused interfaces
Illustrator
Vector design, graphic assets, and custom illustrations
Illustrator
Vector design, graphic assets, and custom illustrations
Illustrator
Vector design, graphic assets, and custom illustrations
Higgsfield
AI-driven creative workflows and generative tools
Higgsfield
AI-driven creative workflows and generative tools
Higgsfield
AI-driven creative workflows and generative tools
Meta Spark Studio
AR filters and interactive effects for digital experiences
Meta Spark Studio
AR filters and interactive effects for digital experiences
Meta Spark Studio
AR filters and interactive effects for digital experiences
Premiere Pro
Video editing, storytelling, and content optimization
Premiere Pro
Video editing, storytelling, and content optimization
Premiere Pro
Video editing, storytelling, and content optimization
Framer
Web design, layout building, and live publishing
Framer
Web design, layout building, and live publishing
Framer
Web design, layout building, and live publishing
Shopify
Catalog management, product setup, and e-commerce structure
Shopify
Catalog management, product setup, and e-commerce structure
Shopify
Catalog management, product setup, and e-commerce structure
OBS
Live streaming setup, scene control, and broadcast workflows
OBS
Live streaming setup, scene control, and broadcast workflows
OBS
Live streaming setup, scene control, and broadcast workflows
After Effects
Motion graphics, animations, and visual effects
After Effects
Motion graphics, animations, and visual effects
After Effects
Motion graphics, animations, and visual effects
Services.
1.
Creative Direction & Strategy
Positioning & creative vision
Campaign concepts & storytelling
Content and social strategy
Claims, hooks & messaging systems
1.
Creative Direction & Strategy
Positioning & creative vision
Campaign concepts & storytelling
Content and social strategy
Claims, hooks & messaging systems
1.
Creative Direction & Strategy
Positioning & creative vision
Campaign concepts & storytelling
Content and social strategy
Claims, hooks & messaging systems
2.
Graphic Design & Assets
Apparel graphics & product visuals
Social & paid media creatives
Digital & physical brand assets
Marketing materials, print & large formats
2.
Graphic Design & Assets
Apparel graphics & product visuals
Social & paid media creatives
Digital & physical brand assets
Marketing materials, print & large formats
2.
Graphic Design & Assets
Apparel graphics & product visuals
Social & paid media creatives
Digital & physical brand assets
Marketing materials, print & large formats
3.
Content, Video & Motion
Video recording and editing for social & paid media
Motion graphics & animated assets
Content adaptation for different platforms
Visual storytelling for campaigns
3.
Content, Video & Motion
Video recording and editing for social & paid media
Motion graphics & animated assets
Content adaptation for different platforms
Visual storytelling for campaigns
3.
Content, Video & Motion
Video recording and editing for social & paid media
Motion graphics & animated assets
Content adaptation for different platforms
Visual storytelling for campaigns
4.
AI & Emerging Tools
AI-generated images & video (professional-grade)
AI-assisted creative workflows
Rapid prototyping & experimentation
Content, design & campaign acceleration using AI
4.
AI & Emerging Tools
AI-generated images & video (professional-grade)
AI-assisted creative workflows
Rapid prototyping & experimentation
Content, design & campaign acceleration using AI
4.
AI & Emerging Tools
AI-generated images & video (professional-grade)
AI-assisted creative workflows
Rapid prototyping & experimentation
Content, design & campaign acceleration using AI
5.
Visual Identity & Brand Systems
Logo design & visual identities
Brand systems & guidelines
Visual language for digital, paid & social
Brand applications across formats
5.
Visual Identity & Brand Systems
Logo design & visual identities
Brand systems & guidelines
Visual language for digital, paid & social
Brand applications across formats
5.
Visual Identity & Brand Systems
Logo design & visual identities
Brand systems & guidelines
Visual language for digital, paid & social
Brand applications across formats
6.
Web & Digital Design
Web & landing page design
UI / UX-focused layouts
Brand-driven digital experiences
Content-first web structures
6.
Web & Digital Design
Web & landing page design
UI / UX-focused layouts
Brand-driven digital experiences
Content-first web structures
6.
Web & Digital Design
Web & landing page design
UI / UX-focused layouts
Brand-driven digital experiences
Content-first web structures
Experience.
Brand Creative & Content Strategist
Scalpers
2024 – Present
Leading creative direction and content strategy across campaigns and digital platforms for a +€200M brand, focusing on concept development, visual direction, and business impact.
Brand Creative & Content Strategist
Scalpers
2024 – Present
Leading creative direction and content strategy across campaigns and digital platforms for a +€200M brand, focusing on concept development, visual direction, and business impact.
Brand Creative & Content Strategist
Scalpers
2024 – Present
Leading creative direction and content strategy across campaigns and digital platforms for a +€200M brand, focusing on concept development, visual direction, and business impact.
Creative & Designer
Deeply
2024
Designed apparel and visual assets while contributing to campaign concepts, social media strategies, and content creation across organic, paid media, and newsletters.
Creative & Designer
Deeply
2024
Designed apparel and visual assets while contributing to campaign concepts, social media strategies, and content creation across organic, paid media, and newsletters.
Creative & Designer
Deeply
2024
Designed apparel and visual assets while contributing to campaign concepts, social media strategies, and content creation across organic, paid media, and newsletters.
Creative & Growth Designer
Sharker
2020 – 2021
Owned the brand’s creative and design direction across apparel, campaigns, paid and social content, supporting its growth from €20K to €200K.
Creative & Growth Designer
Sharker
2020 – 2021
Owned the brand’s creative and design direction across apparel, campaigns, paid and social content, supporting its growth from €20K to €200K.
Creative & Growth Designer
Sharker
2020 – 2021
Owned the brand’s creative and design direction across apparel, campaigns, paid and social content, supporting its growth from €20K to €200K.
Customer Experience & Graphic Design Intern
Nude Project
2022 - 2023
Created visual assets and supported customer experience operations within a fast-paced e-commerce environment.
Customer Experience & Graphic Design Intern
Nude Project
2022 - 2023
Created visual assets and supported customer experience operations within a fast-paced e-commerce environment.
Customer Experience & Graphic Design Intern
Nude Project
2022 - 2023
Created visual assets and supported customer experience operations within a fast-paced e-commerce environment.
Paid Media Assistant & Graphic Designer
1337 Corp
2019 – 2020
Created visual assets and supported high-ROAS performance campaigns, contributing to over €500K in revenue.
Paid Media Assistant & Graphic Designer
1337 Corp
2019 – 2020
Created visual assets and supported high-ROAS performance campaigns, contributing to over €500K in revenue.
Paid Media Assistant & Graphic Designer
1337 Corp
2019 – 2020
Created visual assets and supported high-ROAS performance campaigns, contributing to over €500K in revenue.
Leader + Community Manager
Amazon University Esports / GGTech
2019 – 2020
Managed online communities and coordinated teams within esports environments.
Leader + Community Manager
Amazon University Esports / GGTech
2019 – 2020
Managed online communities and coordinated teams within esports environments.
Leader + Community Manager
Amazon University Esports / GGTech
2019 – 2020
Managed online communities and coordinated teams within esports environments.
Education
More projects are coming soon (I´m still adding them to the site), but for now, feel free to use my iPod. Press the buttons, turn it up, and enjoy. If you’ve got music I should add, feel free to email me (no need to talk business only).