Fitz x Sharker Creative Event Lead
A sold-out brand collaboration party combining fashion, nightlife, and influencer culture through a fully custom creative concept.
Year
2023
Scope
Concept development & brand activation.
Client
Sharker & Fitz Club
Duration
1 month (Event-based project)
Fitz x Sharker was a collaborative event between Sharker, a fashion brand, and Fitz, one of Europe’s leading nightlife venues. While leading communication and marketing design for Sharker, I was responsible for shaping the creative concept of the event and overseeing its execution from start to finish.
My role included developing the visual identity and event artwork, coordinating with selected profiles, and managing the creative production of both digital and physical assets. I also led the promotional rollout across social media and influencer channels, as well as the on-site creative elements and production for the event itself.
Following the event, I oversaw the creation of post-event content for social platforms. The collaboration resulted in a full sold-out event, with strong attendance from influencers, artists, and public figures, becoming a highly successful brand activation.
