Franco Colapinto & Scalpers Campaign

Following Scalpers’ collaboration and sponsorship with Franco Colapinto, I led the early creative phase of the campaign. My role focused on defining the core idea, shaping the narrative, and building the overall campaign structure.

I developed the creative brief, proposed different script approaches, and planned how the campaign would live across formats, with a strong focus on social media adaptations. This work was later shared and refined in collaboration with an external agency and production team to bring the campaign to life.

The campaign achieved over 6 million views across media and digital platforms, reinforcing the collaboration’s visibility and impact while ensuring a strong creative foundation for both the main film and its social extensions