Invited Brands Pop-Up Content
Content strategy and execution for a multi-brand pop-up, driving strong engagement and meeting sales objectives through social and paid media.
Year
2025
Scope
Content strategy & execution
Client
Invited Brands
Duration
2 months
Invited Brands, a multi-brand platform representing 180+ brands, opened a pop-up space in Madrid for several months. I led the content strategy and production throughout the activation, covering both the day-to-day presence of the pop-up and the events hosted within the space.
My work included planning and producing video and photo content around the location, the neighborhood, in-store experiences, and brand activations, as well as collaborations with influencers and creators. I was responsible for the full content flow — from ideation and recording to editing, publishing, and adaptation for different channels.
The content was used across organic social media and geo-targeted paid media, helping the pop-up achieve its sales goals while significantly improving social engagement and overall visibility. The activation delivered strong results both commercially and in brand impact.
