La Lavandería Content & Social Distribution

La Lavandería is a podcast by Invited Brands that brings together founders and brand owners from across its multi-brand ecosystem. The project focuses on conversations around brand building, creativity, and entrepreneurship.

I was responsible for the social media content surrounding the podcast, including editing and organizing video and visual assets for distribution across platforms. My role covered the full post-production and content flow — selecting moments, editing clips, structuring releases, and managing the overall diffusion strategy.

In addition, I worked on the launch event coverage, producing promotional content, behind-the-scenes material, and social assets to support the opening and ongoing visibility of the project. The result was a consistent and structured social presence that helped extend the reach and relevance of the podcast beyond each episode.