Monaco Night
End-to-end creation of a branded party concept, from identity and promotion to ticketing and sold-out execution.
Year
2024
Scope
Concept creation & brand setup.
Client
Me (& a partner)
Duration
3 months
Monaco was an event concept created from scratch in collaboration with a partner. I was responsible for shaping the entire brand and experience, from the initial idea to the final execution.
My role included designing the logo and visual identity, creating promotional content and displays, and managing the full event setup: communication strategy, ticket sales, promoter coordination (RPPs), and overall distribution. I also worked on brand collaborations for the event, partnering with food and apparel brands to create added value for attendees.
The event achieved a full sold-out, featured free product collaborations on-site, and proved successful both in attendance and overall brand experience, establishing Mónaco as a strong standalone event concept.
