PBS Paid Media & Newsletters

PBS is a fitness apparel and equipment brand by Joan Pradells, one of the most well-known figures in the Spanish fitness industry. The brand combines performance gear and gym equipment with a strong digital and community-driven presence.

I collaborated as part of a growth team, taking full ownership of the graphic design side of the project. My work focused on designing and iterating visual assets for paid media campaigns, website visuals, and newsletters, ensuring consistency, clarity, and strong performance across all touchpoints.

This included frequent creative reviews and updates, adapting visuals to key moments such as Black Friday, Christmas, and seasonal campaigns, and aligning all design outputs with ongoing growth and performance goals. The work contributed to high-performing campaigns, strong ROAS results, and the continued positioning of the brand within a highly competitive market.