Scalpers Black Friday
A 360° Black Friday campaign built around a €15,000 all-expenses-paid trip giveaway, becoming the most successful Black Friday in Scalpers’ history.
Year
2024
Scope
Creative concept & campaign strategy.
Client
Scalpers
Duration
Black Friday campaign period (Q4)
With no defined Black Friday campaign in place, I worked closely with the Scalpers team to shape a strong, differentiating concept. The idea focused on offering something universally desirable: a fully paid trip to any destination, with anyone, valued at €15,000.
The campaign was executed as a full 360° activation, supported by a custom visual identity, in-store displays across all locations, trained retail staff, a dedicated newsletter flow, and a strong digital and social rollout. A physical activation in Madrid — a pop-up kiosk created in collaboration with Good News — brought the campaign into the street, generating organic reach and engagement.
Supported by UGC creators, the campaign achieved significant visibility and resulted in the highest-grossing Black Friday in the brand’s history, both in revenue and overall brand impact.
