Apparel Design & Visual Identity

I was responsible for the complete redesign of Sharker’s apparel, covering both the design of the garments and all associated graphics. When the brand first approached me, it had a very different visual direction, and the goal was to refresh and elevate its entire product offering.

My role focused on designing collections from the ground up — defining graphics, shaping the visual language, and ensuring consistency across all pieces to build a stronger and more recognizable identity.

This transformation played a key role in the brand’s growth, helping it surpass 100K followers in under a year and significantly improving its positioning through more cohesive and appealing products.